…Is Your Chiropractic Marketing Consultant Secretly Doing This To You? Is What Is Sold To Chiropractors Proper, Good, or Reasonable? pan·der: to do or provide what someone wants or demands even though it is not proper, good, or reasonable? Occasionally a member will ask me about a specific product and/or strategy that he or she… Read More »
Chiropractic Marketing, Ben Altadonna and David Ogilvy
Ben Altadonna on David Ogilvy, Advertising and Chiropractic Marketing Just in case any of you are wondering why I think the way I do as it relates to marketing Chiropractic, today I’d like to introduce you to David Ogilvy, the FATHER of advertising. David died in 1999 and is known by every successful marketer and/or… Read More »
Does Personality Matter with a Chiropractor?
Short answer. YES. Actually MANDATORY if you are ripping people off. Just look at most Chiropractic “consultants”, experts, and “gurus”….and the Chiropractors who “close” patients on big case fees, or get people to do what they deep down don’t want to do. So what’s wrong with that? It’s created the controversial profession that we all… Read More »
Ben Altadonna Chiropractic Email Marketing Tips
Here Are 5 Chiropractic Email Marketing Tips From Ben Altadonna Everybody LOVES email. Why? Because it’s cheap to send out, practically zero cost. But is it effective and is it really “zero”????? We all know that open rates, the % of those who actually open the email, can be anywhere between 10 and 20% which… Read More »
Top 10 Chiropractic Marketing Blog Posts: Ben Altadonna
My Favorite Chiropractic Marketing Blog Posts I’ve written over 200 chiropractic marketing articles per year FOR years and out of ALL of them, these are without a doubt, my Top 10. Why? Because these are my readers’ top 10 so chances are, all 10 of these will make you and your practice money too! … Read More »
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