Short answer. YES.
Actually MANDATORY if you are ripping people off.
Just look at most Chiropractic “consultants”, experts, and “gurus”….and the Chiropractors who “close” patients on big case fees, or get people to do what they deep down don’t want to do.
So what’s wrong with that?
It’s created the controversial profession that we all operate it.
The good news is that it created what I call an
…A space in the market place that most Chiropractors ignore.
A space that doesn’t create resistance or the need to persuade people of anything.
A space that doesn’t require a manufactured personality.
So does personality matter?
What matters is the ability to deliver the goods and systems that ChiroTrust™ provides you that enables you to continually provide value and nurture relationships.