Between “How?” and “Why?”…I’d take “Why?” any day. “How” is a process and although processes are necessary for leverage, implementation, and consistency, “Why” is much bigger, much deeper. “Why” taps into laws, principles, and human psychology. Here’s the “Why” behind the ChiroTrust system… Social Proof – Building demand through the association with others. ChiroTrust enhances… Read More »
Chiropractic Marketing Math With Ben Altadonna
Chiropractic Marketing Ideas, Tips and Strategies With ChiroTrust Founder Ben Altadonna There’s a saying that I totally love and agree with and it goes something like this… “If you can’t make money without money, you probably can’t make money with money.” That’s why I am not a big fan of borrowing money to market a… Read More »
Ben Altadonna: 5 Questions That I Often Ask Myself (1&2)
Hi Ben Altadonna here. Over the next few weeks, I will go over one question each day that I often ask myself. It’s also a question I often ask others who are either focused on what they believe to be a challenge or an opportunity. Question #1: “Is That The Real Reason?” This is one… Read More »
Chiropractic Marketing, Ben Altadonna and David Ogilvy
Ben Altadonna on David Ogilvy, Advertising and Chiropractic Marketing Just in case any of you are wondering why I think the way I do as it relates to marketing Chiropractic, today I’d like to introduce you to David Ogilvy, the FATHER of advertising. David died in 1999 and is known by every successful marketer and/or… Read More »
How Chiropractic Marketing Is Being Revolutionized By ChiroTrust
Thanks To ChiroTrust, Chiropractors are Finally Becoming Respected, Trusted, in Demand and Paid What They are Worth My journey in Chiropractic has been a long and adventurous one, and that’s putting it mildly. In the last 20 years, I have struggled, starved, slept in my practice, been so frustrated I cried, been incredibly successful… and…… Read More »
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