Now more than ever, there is a desire in the marketplace for authenticity. Great marketers and many con-men/women can create that perception even when it doesn’t exist. That is NOT okay. It has made our (yours and mine) job even more difficult. So, how should you “care” for your patients? 1. By truly caring. This… Read More »
Friends, Family, Patients… All the Same
Question Doc… How many people can you be 100% truthful with, where you can tell them exactly what’s on your mind about them or about you without holding back? How many people can you be totally honest with and tell them exactly what they really need to hear without the risk of offending them, making… Read More »
Marketing Principles Far Outperform Chiropractic Principles
Doc, As it relates to building a solid, stable, and scaleable practice… Marketing Principles will always outperform Chiropractic Principles. Nevertheless, some of you will continue to offer to patients “corrective”, “maintenance”, and/or “wellness” care “options”. Why? …Because you have some patients who have been coming in once a week, once every two weeks, and/or once… Read More »
Yes, Most Chiropractors ARE Wrong
If you’ve recently visited The Committee’s “Secret” Facebook Group, then you may have seen some discussion over a recent poll of Non-ChiroTrust Chiropractors and what the majority of those polled agreed on. I won’t get into the details here, but I will say that the poll did not include the opinions of consumers, just D.C.s.… Read More »
Don’t Be “Thirsty”
I just learned a new use and meaning for the word thirsty: acting far too needy or desperate. When it’s too obvious that a D.C. wants something from another, that person is being “thirsty”. Being thirsty turns patients off. Here are just a few ways that D.C.s can appear thirsty… Providing “Free Spinal Exams” in… Read More »
