With or without ChiroTrust, there are some D.C.s who will have a harder time making it than others. But it doesn’t have to be that way. They are close to success, but they just can’t see it. This has nothing to do with Chiropractic. Here are just some of the reasons: They put their needs… Read More »

WHY do you work? Food, shelter, clothing? To buy or pay off your house? To get out of debt? …That is not enough. Not enough to get you excited about “work’n”. My WHY is this… To give Makiah the best chance of living a happy, healthy, and meaningful life. To pay for my niece and… Read More »

If I opened a practice from scratch in a town where I had no family, friends, or any contacts, and I had to get some people in the doors, here’s what I would do… Go on Groupon and search for “chiropractic” offers in your town. On the results page, click “Popularity” and select “Top Seller”.… Read More »

Value versus want… Value has to do with usefulness. Wants come and go. Value is sticky. Wants are fleeting. Chiropractors can create want with scare tactics, salespersonship, and pressure. Focus on providing value and watch your patients “stick” around for a very, very long time. …And you’ll never have to over tell and over sell… Read More »

For the record… I’ve made way more money doing “snail mail” (paper, ink, stamps) than I have from doing anything else including (but not limited to):  Facebook  YouTube  Live talks  Emails  Trade journal ads  Google Adwords I can’t tell you why that is the case. …Because any real marketer doesn’t guess and relies on testing… Read More »