Want to know the #1 way to build and maintain trust so that you attract and keep patients who refer and return for life? It’s not creating a YouTube video or channel that gets millions of views. It’s not Facebook Ads. It’s not adding more equipment or things to sell. It’s not becoming a master… Read More »

Many of you have been with me for decades. We’ve grown together. We’ve aged together! I was 37 when I began sharing what I was learning from outside of the profession. This August, I will be 60! Crazy. My early years were all about growth: business, personal, muscle. For me, these days have been about… Read More »

I live like a monk. I don’t buy much. I’m economic with my energy and I don’t require much space. Yeah, I have a home. Two of them. But they are not for me, per se. I do way more for others than for myself. My joy is going big with less… Like you, I… Read More »

Frustrated with your staff? Maybe it’s time to create some systems around their job: What Why How When That way, you can “Set it and forget it.” Here’s a good book on the subject of systems… SYSTEMology by David Jenyns

Even though movement can persist when power is eliminated, sooner or later you will slow down or even stop. In practice, “new/returning patients” is your movement and your marketing is the power. Never ever stop marketing. Never coast. If you coast, you will slow down and fewer people will come in the door. ChiroTrust can… Read More »