I’ve noticed there are three major types of D.C.s… – Personality Dominate – The Professional – Purpose Driven All can succeed. All can fail. All that matters is… 1. You elegantly market your practice on and offline. All the time. 2. You put your patients first. 3. You think accurately and embrace reality. This takes… Read More »

For well over a decade, I worked virtually every waking moment. I attribute most of my wealth to those years. But looking back, I would have done it differently. I would have worked less and enjoyed life more. …Especially since I have no plans of retiring… Ever. When I was in practice, I wish I… Read More »

NCVs Diabetes Franchises Weight Loss …Now “Stem Cell” Whatever you do or think about doing, think about this: 1.  Historically, if it’s not Chiropractic, then sooner or later it will be met with consumer and regulatory resistance. 2.  Just because you are right, doesn’t mean that you won’t be a target. 3.  The simpler and… Read More »

Return On Investment (ROI) is a term that was once commonly thrown around in the world of “advertising” as a metric to measure how well a campaign performed in regards to how many dollars came back for every dollar spent (2 to 1, 3 to 1, 5 to 1, etc.). Nowadays, unlike ROI, the important… Read More »

Remember those patients who seemed to “get it” but then one day stopped coming in and never returned? They showed up to every appointment on time, and they seem extremely satisfied with you, your staff, their results and experience with you and your practice. Now, they don’t return your staff’s calls (they should never be… Read More »