Pretend for a moment that you didn’t own a practice and instead of wanting to build a huge following of patients who kept coming back and referring others to you, you wanted to have as many friends as possible.
The question would be,
“How would you go about amassing that many friends?”
First you have to meet people.
Start a conversation.
Exchange contact information.
Maintain the relationship.
… and that’s were things fall apart.
Maintenance takes energy.
Maintenance takes effort.
Maintenance takes time.
In order to build your practice, you must continually relate to all your past and current patients forever… just like a real relationship.
True maintenance care is about maintaining relationships.
ChiroTrust is about maintaining relationships with content created and delivered for you to all of them daily, all at once.
Compressing energy, effort, and time.
That’s how you build a practice.
One new patient, one new friend, at a time.
If this doesn’t happen, your practice will either coast or slow down.