Ben Altadonna on David Ogilvy, Advertising and Chiropractic Marketing
Just in case any of you are wondering why I think the way I do as it relates to marketing Chiropractic, today I’d like to introduce you to David Ogilvy, the FATHER of advertising.
David died in 1999 and is known by every successful marketer and/or advertiser on the planet.
As a matter of fact, if it wasn’t for this man, I doubt that ChiroTrust™ would exist. You wouldn’t even be reading this email right now.
Today, I’d like you to watch this old video of David where he talks about direct response marketing.
Direct response marketing is about spending money to make money and being able to measure and track response.
It’s everything that “Branding” isn’t.
It’s also an art and science not reserved for the faint of heart.
It is something I taught to Chiropractors for many many years but I’ve taken it one step further with ChiroTrust™.
With ChiroTrust™, I have shortened the chiropractic marketing process and eliminated the need for you to spend money on advertising.
Nevertheless, I am sure you will enjoy this video of the legend himself!
Here’s the link: