Between “How?” and “Why?”…I’d take “Why?” any day. “How” is a process and although processes are necessary for leverage, implementation, and consistency, “Why” is much bigger, much deeper. “Why” taps into laws, principles, and human psychology. Here’s the “Why” behind the ChiroTrust system… Social Proof – Building demand through the association with others. ChiroTrust enhances… Read More »
Chiropractic Marketing Math With Ben Altadonna
Chiropractic Marketing Ideas, Tips and Strategies With ChiroTrust Founder Ben Altadonna There’s a saying that I totally love and agree with and it goes something like this… “If you can’t make money without money, you probably can’t make money with money.” That’s why I am not a big fan of borrowing money to market a… Read More »
Chiropractic Marketing, Ben Altadonna and David Ogilvy
Ben Altadonna on David Ogilvy, Advertising and Chiropractic Marketing Just in case any of you are wondering why I think the way I do as it relates to marketing Chiropractic, today I’d like to introduce you to David Ogilvy, the FATHER of advertising. David died in 1999 and is known by every successful marketer and/or… Read More »
How Chiropractic Marketing Is Being Revolutionized By ChiroTrust
Thanks To ChiroTrust, Chiropractors are Finally Becoming Respected, Trusted, in Demand and Paid What They are Worth My journey in Chiropractic has been a long and adventurous one, and that’s putting it mildly. In the last 20 years, I have struggled, starved, slept in my practice, been so frustrated I cried, been incredibly successful… and…… Read More »
Want More Chiropractic Referrals? Then Let Patients Go Before They Quit!
Ben Altadonna on Chiropractic Referrals Chiropractors hate seeing patients’ names on appointment books fade away. But, without a doubt, clutching on to every new patient for as long as possible has hurt this profession. If you want MORE patients “on the books”, then you should be happy to let patients go while they are still… Read More »