Ben Altadonna on Chiropractic Referrals
Chiropractors hate seeing patients’ names on appointment books fade away.
But, without a doubt, clutching on to every new patient for as long as possible has hurt this profession.
If you want MORE patients “on the books”, then you should be happy to let patients go while they are still happy with coming in…especially since you already know that one of the top complaints that patients have about Chiropractors is that they want you to “come in forever.”
So, why not do the opposite?
Why not let them go before they quit?
I know why most Chiropractors don’t; it’s because their stats WILL go down if they do.
Because ChiroTrust™ member doctors create fertile ground, give patients what they want, take Fri.-Sun. off each week, and let ChiroTrust™ nurture their relationships and list for them, they don’t have that problem.
So, if you are lacking new patients and chiropractic referrals, it’s most likely due to some or even all of these factors:
Bad practice name.
Little-No fertile ground created and maintained.
No patient rapport.
Poor clinical skills and/or judgment.
You haven’t taken “The Pledge”.
You aren’t having ChiroTrust?™ do your marketing for you.
Patients aren’t let go fast enough.
You can’t let them go without bringing up corrective, maintenance, and/or wellness care.
Listen, if all that stuff consultants teach (basically just telling Chiropractors what THEY want to hear) worked, we wouldn’t be so controversial and doctors wouldn’t continue to struggle.
It doesn’t work.
I never has.
Just give patient what they want: short-term pain relief care.
Go “all in” with ChiroTrust™.
…and watch your practice slowly, steadily, and immediately become more elegant, simple, fun, and yes, more lucrative.