Chiropractic Marketing Ideas, Tips and Strategies With ChiroTrust Founder Ben Altadonna
There’s a saying that I totally love and agree with and it goes something like this…
“If you can’t make money without money, you probably can’t make money with money.”
That’s why I am not a big fan of borrowing money to market a Chiropractic office. If you think you need it, then it probably won’t help having it.
Members who first start with ChiroTrust and see 50 visits per week or less shouldn’t spend money on advertising.
Instead they need to free up their time by working only 2-6 or 2-7 Mon. – Thur., then work ON their Fertile Ground AND meet people in the mornings of each work day.
For example, I’m sitting in a restaurant called “La Boulange” right now. It’s 7:05 am and is pretty quiet. There’s only one other customer here who’s reading a paper and having a pastry and cup of coffee and 4 employees wandering around.
It would take me 5 minutes to get the email addresses of these 4 employees.
What would I do and say? Whatever it takes.
See, rarely does one way work for everyone and every situation. You must zig and zag and be committed and married to the results, not the process. The outcome is all that matters.
Every person whom you add to your email list is worth at least $25.
Every person whom you get an email address AND a snail mail address is worth at least $50.
What do I mean and how do I know?
Because for over a decade, I’ve used paid advertising to get leads and the cost per lead was rarely under 50 bucks.
Here’s the Chiropractic Marketing Math:
One ad for one day in the paper: $500.00
Typically 10+/- people would respond by requesting a “FREE REPORT”.
That’s a “cost per lead” of about $50.00 and it wasn’t uncommon to spend over 100 bucks per lead.
So, if you are seeing less than 50 people per week, you should use your time, not your money, to get leads.
The good news is the people you meet are better “leads”. They’ve met you face to face. You’ve built some rapport and hopefully have created a positive impression.
So dress for success and get out there and meet people, they don’t bite. : )))
Now if you are seeing more than 50 visits a week and doing everything that I always talk about properly, then you shouldn’t have to meet people to build your practice. All YOU need to do is properly manage your practice and home overhead and wait it out. (If you want more clarification, call me next week.)
Building your list and emailing them and snail mailing them is one of the most important practice building activities that you can do.
Figure a total cost of about 5% of your desired income, but you ramp up to that slowly and methodically.
It’s EXACTLY how I build my business and how I help you build yours.
Meeting people makes money.
Go for it.
The more you do it, the easier, more fun, and the more profitable it becomes.