Between “How?” and “Why?”…I’d take “Why?” any day. “How” is a process and although processes are necessary for leverage, implementation, and consistency, “Why” is much bigger, much deeper. “Why” taps into laws, principles, and human psychology. Here’s the “Why” behind the ChiroTrust system… Social Proof – Building demand through the association with others. ChiroTrust enhances… Read More »
Top 3 Ways To Prevent Chiropractic Patient Drop-Outs
Chiropractors Are Exactly Like Their Patients…Exactly! We all know what patients want and that’s to get out of pain and out of your office as quickly and inexpensively as possible. The majority of them don’t do what is ultimately best for them: preventing problems and going beyond pain into MAXIMUM performance and function. The reality… Read More »
Chiropractic Marketing Math With Ben Altadonna
Chiropractic Marketing Ideas, Tips and Strategies With ChiroTrust Founder Ben Altadonna There’s a saying that I totally love and agree with and it goes something like this… “If you can’t make money without money, you probably can’t make money with money.” That’s why I am not a big fan of borrowing money to market a… Read More »
Ben Altadonna: 5 Questions That I Often Ask Myself (#3)
Ben Altadonna Series: Question #3 of 5: “What Should I/YOU Eliminate, Delegate, or Automate?” Your most valuable resource is your time. Therefore, anything that you can do to save time, leverage time, or “buy time” would be worth doing. That’s why the question “What Should I eliminate, delegate, or automate?” is so valuable. I run… Read More »
How To Maintain The Doctor-Patient Relationship
“Maintain”. Probably one of my favorite words. In business, it’s one of the many components of leverage. For me and ChiroTrust members, it represents the preservation and continual monetization of previous thoughts, efforts, investments, and relationships. Just like so many Americans who wait ‘til they’re half-dead before investing in their health, the vast majority of… Read More »
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