Straight Chiropractic is often misunderstood by both doctors and patients. Probably one of the biggest misconceptions about me and PBA is that we are against corrective care, maintenance, and wellness care. Not true. It’s how you go about it that determines its success. In a nutshell, what we and you should be about is meeting… Read More »
WHAT MOST CHIROPRACTORS DO THAT DOESN’T WORK
Today’s Chiropractic Marketing Tip One of the fastest ways to improve any business is to eliminate any product, service, policy, procedure, script, action, or way of being that isn’t congruent with the customer’s, client’s, or patient’s pre-existing mindset, pre-existing desire, pre-existing expectation, pre-existing want, or pre-existing point of view. Anything short of that will create… Read More »
Are Chiropractic Newsletters A Waste of Money?
As you know, some D.C.s send out chiropractic newsletters; either they write them themselves or subscribe to a service that provides either the content only or the final product that can also be mailed for them (or emailed). The big question is, do they work in the real world or are they a total waste… Read More »
How Your Chiropractic Assistant Can Help Market Your Practice For You
Most Chiropractors see their Chiropractic Assistant as an expense and not as an investment. Lets discuss Training vs. Understanding! I used to have the same point of view until I discovered the power of creating fertile ground, Chiropractic marketing and patient management systems, and my most favorite and profitable of all, delegation. Creating fertile ground… Read More »
How To Maximize Your Chiropractic Existing Patient Marketing
Marketing to your existing chiropractic patient mailing list is a smart thing to do. In fact, some of the most successful chiropractors in the world make chiropractic existing patient marketing their primary marketing tool. Most don’t do it because they think it’s too expensive, which it can be if not done right. There is a… Read More »
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