Most Chiropractors see their Chiropractic Assistant as an expense and not as an
Lets discuss Training vs. Understanding!
I used to have the same point of view until I discovered the power of creating fertile ground, Chiropractic marketing and patient management systems, and my most favorite and profitable of all, delegation.
Creating fertile ground has to do primarily with all the non-verbal in office patient compliance triggers; how your office looks, what’s on the walls, and the perceived confidence and capabilities of the doctor and his or her staff.
Chiropractic marketing includes not only all the on and offline strategies created and managed by “ChiroTrust” for you, but how well your Chiropractic assistant knows your market…and by market I mean the typical Chiropractic patient.
Delegation enables you to get more done in less time. It provides leverage.
That is why it is important that your Chiropractic assistant knows what patients want and how to give it to them.
You can’t do it alone.
Now your C.A. may be well “trained” but how well do they understand that you are in the business of patient satisfaction and not creating unnecessary office policies that repel more patients than they attract.
So if you’ve trained your Chiropractic assistant, hats off to you but maybe now it’s time to ask yourself…
1. Does my C.A. really understand why patients pay, stay, and refer?
2. Does my C.A. make my patients’ life easier or more difficult?
3. What can I take off my C.A.s plate that would help them be more present and available for my patients?
In short, focus on what patients want and give it to them.
As for your C.A., instead of “training” them, have them understand who your market is and why it’s important to put patients first.
Training your chiropractic assistant creates behavior but understanding builds practices.
Your Chiropractic Assistant is an investment not an expense!