As you know, some D.C.s send out chiropractic newsletters; either they write them themselves or subscribe to a service that provides either the content only or the final product that can also be mailed for them (or emailed).
The big question is, do they work in the real world or are they a total waste of money?
First let’s define “work”.
“Work” doesn’t mean that you will necessarily procure any patients from mailing the newsletter out one time.
“Work” means that they “work” for you so that you don’t have to personally communicate “one on one”.
So in terms of communicating, they are a great way of leveraging your time.
In terms of newsletters creating more compliance, more referrals, more reactivation’s, and more new patients, In most instances, they don’t work.
But not for the reasons that you might think.
There are many reasons why newsletters don’t work and many ways to make them one of your most effective new patient attractors.
Here’s why newsletters don’t work for most doctors…
– Patients don’t like the care or the results
– Patients don’t get what they want how they want it
– Patients feel pressured into more visits than they want
– Newsletters not mailed monthly
– Newsletters only delivered via email.
– Newsletters not mailed to active and inactive patients
– Newsletters controversial and improperly written; the message doesn’t match the preexisting wants and beliefs of the reader.
So to make a newsletter effective, it must have condition specific content, be snail mailed and emailed each month, and come from an office that offers only mainstream conservative chiropractic care.
As it relates to chiropractic marketing and practice building, newsletters and templates alone won’t do the trick; it’s just one out of dozens of things that must be often, done right, and done for you.
*Please visit our Pinterest Board of 50 Chiropractic Marketing Ideas by Ben Altadonna. This board will include videos, pod-casts, and select blog posts from this blog and our other blogs. Please feel free to share the board on facebook, twitter, Linked-in, and Google+. You can also email it to friends. We will keep it updated every week with new chiropractic marketing ideas, tips, and strategies that you can use to build your business.
The key is to focus on patient care and delegate everything else.
That’s how a Chiropractor becomes an Entrepreneur.
See ultimately, your job isn’t to work more. Your job is to create work for others and only do things that require your license.
Building a practice is all about getting things done and the person that gets the most done in the least amount of time wins and to win, you must delegate and outsource.