Straight Chiropractic is often misunderstood by both doctors and patients. Probably one of the biggest misconceptions about me and PBA is that we are against corrective care, maintenance, and wellness care. Not true. It’s how you go about it that determines its success. In a nutshell, what we and you should be about is meeting… Read More »
Are Chiropractic Newsletters A Waste of Money?
As you know, some D.C.s send out chiropractic newsletters; either they write them themselves or subscribe to a service that provides either the content only or the final product that can also be mailed for them (or emailed). The big question is, do they work in the real world or are they a total waste… Read More »
How To Maximize Your Chiropractic Existing Patient Marketing
Marketing to your existing chiropractic patient mailing list is a smart thing to do. In fact, some of the most successful chiropractors in the world make chiropractic existing patient marketing their primary marketing tool. Most don’t do it because they think it’s too expensive, which it can be if not done right. There is a… Read More »
10 Tips To Stimulate Chiropractic NP Referrals
Every chiropractor wants more NP referrals right? Of course they do. Chiropractic NP referrals are more compliant and are predisposed to conducting business with you because someone they know endorsed you and your chiropractic services. And for the most part, there is not much cost associated with chiropractic referrals as compared to external marketing, which… Read More »
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