This week is about why chiropractic patients divorce you. Today is about what Ben Altadonna calls the 2 “C’s” See, your practice is about creating and maintaining relationships. You are in the people business and the reasons why patients divorce you are the same reasons why some marriages fail: LACK OF EFFECTIVE COMMUNICATION AND ONE… Read More »
Ben Altadonna: The Power Of Selling Happiness
Ben Altadonna, Chiropractic and Selling Happiness. Coming from 1st generation hard working parents, one Italian and one Croatian, “Happiness” wasn’t the focus. The focus was food, shelter, clothing, healthcare, education, and an annual vacation. In those days, that life and lifestyle was the norm. I have no regrets and am very thankful. To some extent,… Read More »
What Chiropractic Marketing Consultants Don’t Want You To Know
…Is Your Chiropractic Marketing Consultant Secretly Doing This To You? Is What Is Sold To Chiropractors Proper, Good, or Reasonable? pan·der: to do or provide what someone wants or demands even though it is not proper, good, or reasonable? Occasionally a member will ask me about a specific product and/or strategy that he or she… Read More »
Chiropractic Marketing, Ben Altadonna and David Ogilvy
Ben Altadonna on David Ogilvy, Advertising and Chiropractic Marketing Just in case any of you are wondering why I think the way I do as it relates to marketing Chiropractic, today I’d like to introduce you to David Ogilvy, the FATHER of advertising. David died in 1999 and is known by every successful marketer and/or… Read More »
Ben Altadonna Chiropractic Email Marketing Tips
Here Are 5 Chiropractic Email Marketing Tips From Ben Altadonna Everybody LOVES email. Why? Because it’s cheap to send out, practically zero cost. But is it effective and is it really “zero”????? We all know that open rates, the % of those who actually open the email, can be anywhere between 10 and 20% which… Read More »
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