Today’s Chiropractic Marketing Tip is all about “Accurate Thinking”. Accurate Thinking is a term I learned from an old friend named Jeff Paul. It has to do with making the most out of opportunities by working with things as they are and not as you necessarily think that they should be. Just by asking yourself,… Read More »
Chiropractic Marketing Using Patient Feedback
Today’s Chiropractic Marketing Tip is all about using patient feedback to communicate effectively with your patients so that they pay, stay, and refer. Here’s something you should do!… Ask your ideal patients (those who pay, stay, and refer), what they like about your practice. Basically, why they chose you over any other options. Ask them… Read More »
Are Chiropractic Newsletters A Waste of Money?
As you know, some D.C.s send out chiropractic newsletters; either they write them themselves or subscribe to a service that provides either the content only or the final product that can also be mailed for them (or emailed). The big question is, do they work in the real world or are they a total waste… Read More »
The Pros and Pros of Closing Fridays
The above is NOT a typo. Yes, I do believe that there are no “cons” to seeing patients exclusively on Mondays through Thursday, but also not stepping foot in your practice on Fridays for ANY reason at all including: doing paperwork, marketing, or seeing new patients. (Read this paragraph one more time!). And YES, your… Read More »
What Should You Do When A Chiropractic Patient Refers?
When a new chiropractic patient is referred in, do you thank the referrer? How? Do you call them? Do you send a thank-you note? …or do you wait until the next time they come in to thank them? …Assuming you remember to 🙂 None of these, in my opinion, are the appropriate response. Something to… Read More »