Ben Altadonna on Chiropractic Maintenance Care I KNOW that many chiropractors are selling maintenance and/or wellness care and struggling miserably at it. So, that’s the reason for today’s blog post. Why do I call it “selling”? Because that’s not what patients originally came in for. Even after benefiting from care, it’s not something they naturally… Read More »
What Chiropractic Marketing Consultants Don’t Want You To Know
…Is Your Chiropractic Marketing Consultant Secretly Doing This To You? Is What Is Sold To Chiropractors Proper, Good, or Reasonable? pan·der: to do or provide what someone wants or demands even though it is not proper, good, or reasonable? Occasionally a member will ask me about a specific product and/or strategy that he or she… Read More »
Chiropractic Marketing, Ben Altadonna and David Ogilvy
Ben Altadonna on David Ogilvy, Advertising and Chiropractic Marketing Just in case any of you are wondering why I think the way I do as it relates to marketing Chiropractic, today I’d like to introduce you to David Ogilvy, the FATHER of advertising. David died in 1999 and is known by every successful marketer and/or… Read More »
How Chiropractic Marketing Is Being Revolutionized By ChiroTrust
Thanks To ChiroTrust, Chiropractors are Finally Becoming Respected, Trusted, in Demand and Paid What They are Worth My journey in Chiropractic has been a long and adventurous one, and that’s putting it mildly. In the last 20 years, I have struggled, starved, slept in my practice, been so frustrated I cried, been incredibly successful… and…… Read More »
Want More Chiropractic Referrals? Then Let Patients Go Before They Quit!
Ben Altadonna on Chiropractic Referrals Chiropractors hate seeing patients’ names on appointment books fade away. But, without a doubt, clutching on to every new patient for as long as possible has hurt this profession. If you want MORE patients “on the books”, then you should be happy to let patients go while they are still… Read More »
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