Business is about fact finding, strategy, and execution. That’s it. Most Chiropractors don’t find /accept facts, don’t employ the right and enough strategy, and are inconsistent and incomplete in execution. Facts help answer the “Go / No Go” question. Facts help determine what to do and what to scrap. Facts reduce bad decisions and keep… Read More »

The life of a D.C.: Passion Purpose Potential Chiropractic IS Awesome But with all the responsibilities, commitments, and distractions that come with owning a business, it can be a lot to handle—especially if you welcome or feel the need to respond to interruptions. I do not. What works for me is to never ever multi-task.… Read More »

Have you ever wondered what a website really is, what it is supposed to be, and what it should accomplish? Websites have become meaningless—sort of like a brochure—where the market becomes immune to its content. Most business cards are like this as well—boring, predictable, ineffective. This happens when media (like websites, brochures, business cards, etc.)… Read More »

As “Investopedia” defines it, a commodity is… “A basic good used in commerce that is interchangeable with other goods of the same type….little differentiation between a commodity coming from one producer and the same commodity from another producer.” In most markets and in most offices, Chiropractic IS just a commodity. However, in your office, it… Read More »

Remember the old days when the importance of keeping “office stats” was slammed down our throats? Patient Visit Average % of appointments kept % start care % finish care Collection rate Cash collected # of new patients # of visits per day/week/month # of no shows We were all taught that “record keepers are record… Read More »