Doc, Is “The Pledge” on your business cards, other websites, and on your social media bios? If not, why not? Are you afraid that it requires you to release patient in 1-3 visits?… It doesn’t. Are you worried that it isn’t congruent with everything that you do?… It should. Have you wondered if it really… Read More »

I admit it, I work for and look forward to 3-day weekends. Weekends are for making meaningful memories… Just yesterday, I took my dad to San Francisco for lunch, just the two of us. It was great. I spoiled him. For me, workdays and weekends begin promptly at 6 am. On Mondays, I meet with… Read More »

Think your practice should be doing better? Can’t believe how much of a hassle it is to run a business? Thought you’d be “richer” by now? Well, welcome to reality. Where you are at right now in practice is exactly where you should be. It’s not good. It’s not bad. It just is. 1. More… Read More »

When I was in my late teens, while my friends were out partying, I was at the gym working out with my buddy John. (Pictured Below) He was a beast. John saw how hard I worked out and taught me how to train heavy, how to eat to grow, and how to box. He was… Read More »

I think differently than most people, especially most marketers and self-proclaimed experts. They seem to sell complicated strategies that require their clients to hang on their every word for advice and instruction. When you have the right market, the right message, the right positioning, the right experience, the right price point, the right communication, and… Read More »