Is “The Pledge” on your business cards, other websites, and on your social media bios?
If not, why not?
Are you afraid that it requires you to release patient in 1-3 visits?… It doesn’t.
Are you worried that it isn’t congruent with everything that you do?… It should.
Have you wondered if it really is that effective?… It is.
In the words of my longtime friend Joe Polish ( www.10XTalk.com and www.IloveMarketing.com) …
How can you use words in the most effective manner?
You can use words to make people laugh.
You can use words to make people cry.
You can use words to attract or repel people.
The language you use, everything you say and how you say it, can make all the difference in the world.
If you have something you want to sell, knowing HOW to put it in front of an interested buyer is critical.
You want to find someone who is looking for a solution to their problem.
The number one obstacle I see with people is that they undervalue the importance of marketing.
When people have trouble making money, it’s often because they have a negative view of marketing.
High-pressure, misleading, and unethical are some misconceptions about marketing (unless people are using marketing in these ways, which I don’t recommend you ever do). Every great movement in the world used some kind of persuasion and influence. There was an attraction – good or bad.
If you want to attract more money, more opportunities, and better clients, you have to make yourself more attractive. You have to make yourself more desirable…
ASK YOURSELF: “ARE MY PASSION, PREFERENCES, AND PRODUCTS GETTING AHEAD OF MY MARKET, MESSAGE, AND MARKETING?”