I’m sure I’m going to get some haters on this one… You don’t need social media to build or maintain a practice. Certainly, you can post or even pay to boost posts…but it isn’t necessary…or at least it shouldn’t be. My bet is that well over 90% of Doctor’s offices of all types do not… Read More »

Explain more than patients care to know… about Chiropractic, about what you do, about anything. Call patients if they miss an appointment. Dress, speak, and act casually. Your patients spend more time with your support staff and/or therapies than they do with you. You and your staff offer less than 100% constant eye contact. Interrupt… Read More »

So many things and situations are out of our control. Yet, we spend so much time arguing, worrying, forcing, and controlling… Hoping things, people, and situations will change. …So that WE can be right, successful, and happy. But here is the rub…. In the long run, what is good now might turn out bad. And… Read More »

Too many Chiros operate from a selling mindset. They think, talk, and brag a lot about prospects, leads, closing, and converting. …and very little about caring, competence, or tough cases. Their connection with consumers: calculating. Their end game is a credit card, not a referring and returning patient for life. When you are in a… Read More »

We humans are habitual beings. Thirsty for control, certainty, and unfortunately, comfort. It’s the comfort that keeps us from creating better habits for themselves. Procrastination Blaming Consumerism Alcohol consumption Poor diet Sedentary behavior …all forms of comfort seeking, escapism, and avoidance. Bad habits worthy of re-evaluation. We all have at least a few. What I… Read More »