Too many Chiros operate from a selling mindset.
They think, talk, and brag a lot about prospects, leads, closing, and converting.
…and very little about caring, competence, or tough cases.
Their connection with consumers: calculating.
Their end game is a credit card, not a referring and returning patient for life.
When you are in a serving mindset, you see patients as people and not “PVA”, a Pre-Pay, or a conquest.
A serving mindset is about relationship, reputation, and relevance.
Chiropractic is simple when you simply give people what THEY want, how they want it, when they want it, and use ChiroTrust to remind them online and offline, in a subtle way, how awesome you are.