The minimum effective dose is the minimum effort required to achieve a desired result. It’s a concept worth thinking about. For example, If you want to boil water, any temperature increase beyond the boiling point will not increase the desired result. And there is a minimum effective dose (MED) of treatment that, if extended beyond… Read More »

ChiroTrust members… If you are happy, then you are winning and the quickest path to happiness as a business owner (that I have found) is to approaching business this way… Nobody cares about me and that’s okay. Everyone is tuned in to the W.I.I.F.M. frequency. (“What’s in it for me”) I’m only as relevant as… Read More »

If you are going through something personally or professionally, months-to-years from now, you will prevail… and you will look back and see the silver lining in it all. For sure. That is why, Life IS good. For all of us. If your life seems better than good right now, here are some things to consider… Read More »

30, 40, 50, 60+ % overhead. Which % is best? Bad question. What’s more important is this… Are you making money and is the price that you are paying to make it, worth it? Some businesses have 10% margins, 90% expenses, and are wildly successful. There’s also many businesses with extremely low overhead… 30% and… Read More »

100 visits a week. It’s a psychological barrier for most, and a too common comfort zone for many. The good news is that it gets exponentially easier to get to 150, then to 200, and so on. So if you are seeing over 100 visits a week, then chances are, to get to the next… Read More »