Between “How?” and “Why?”…I’d take “Why?” any day. “How” is a process and although processes are necessary for leverage, implementation, and consistency, “Why” is much bigger, much deeper. “Why” taps into laws, principles, and human psychology. Here’s the “Why” behind the ChiroTrust system… Social Proof – Building demand through the association with others. ChiroTrust enhances… Read More »
Top 3 Ways To Prevent Chiropractic Patient Drop-Outs
Chiropractors Are Exactly Like Their Patients…Exactly! We all know what patients want and that’s to get out of pain and out of your office as quickly and inexpensively as possible. The majority of them don’t do what is ultimately best for them: preventing problems and going beyond pain into MAXIMUM performance and function. The reality… Read More »
Should Chiropractors SELL Maintenance Care?
Ben Altadonna on Chiropractic Maintenance Care I KNOW that many chiropractors are selling maintenance and/or wellness care and struggling miserably at it. So, that’s the reason for today’s blog post. Why do I call it “selling”? Because that’s not what patients originally came in for. Even after benefiting from care, it’s not something they naturally… Read More »
Why Medical Doctors Don’t Refer To Chiropractors
You probably think that you know the answer to this question. Or maybe you just figure MD referrals to chiropractors just don’t happen. When asked, most D.C.s say, “Because they just prescribe drugs.” “Because they refer only to physical therapists.” “Because they think that Chiropractic is dangerous and it doesn’t work.” Or the worst response,… Read More »
What Is Straight Chiropractic?
Straight Chiropractic is often misunderstood by both doctors and patients. Probably one of the biggest misconceptions about me and PBA is that we are against corrective care, maintenance, and wellness care. Not true. It’s how you go about it that determines its success. In a nutshell, what we and you should be about is meeting… Read More »