Straight Chiropractic is often misunderstood by both doctors and patients. Probably one of the biggest misconceptions about me and PBA is that we are against corrective care, maintenance, and wellness care. Not true. It’s how you go about it that determines its success. In a nutshell, what we and you should be about is meeting… Read More »
How To Maximize Your Chiropractic Existing Patient Marketing
Marketing to your existing chiropractic patient mailing list is a smart thing to do. In fact, some of the most successful chiropractors in the world make chiropractic existing patient marketing their primary marketing tool. Most don’t do it because they think it’s too expensive, which it can be if not done right. There is a… Read More »
10 Tips To Stimulate Chiropractic NP Referrals
Every chiropractor wants more NP referrals right? Of course they do. Chiropractic NP referrals are more compliant and are predisposed to conducting business with you because someone they know endorsed you and your chiropractic services. And for the most part, there is not much cost associated with chiropractic referrals as compared to external marketing, which… Read More »
The Way Your Chiropractic Clinic Looks Is Marketing
According to Michael Gerber in his book the E-Myth, the way your office or business looks is Marketing. You want to use this opportunity to create a “home-court advantage” and fertile soil for people to do business with you. Chiropractic clinic design is high on the list, as is the look, feel, and tidiness of… Read More »
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