DIVORCE: “To make or keep (something) separate.” Even though the word “divorce” is most often used to describe the dissolution of a marriage, the reasons for divorce are a lot similar to the reason why most chiropractic patients leave you and never come back. And like a real divorce, it’s both painful and costly. One… Read More »
Ben Altadonna: The Power Of Selling Happiness
Ben Altadonna, Chiropractic and Selling Happiness. Coming from 1st generation hard working parents, one Italian and one Croatian, “Happiness” wasn’t the focus. The focus was food, shelter, clothing, healthcare, education, and an annual vacation. In those days, that life and lifestyle was the norm. I have no regrets and am very thankful. To some extent,… Read More »
What Chiropractic Marketing Consultants Don’t Want You To Know
…Is Your Chiropractic Marketing Consultant Secretly Doing This To You? Is What Is Sold To Chiropractors Proper, Good, or Reasonable? pan·der: to do or provide what someone wants or demands even though it is not proper, good, or reasonable? Occasionally a member will ask me about a specific product and/or strategy that he or she… Read More »
Does Personality Matter with a Chiropractor?
Short answer. YES. Actually MANDATORY if you are ripping people off. Just look at most Chiropractic “consultants”, experts, and “gurus”….and the Chiropractors who “close” patients on big case fees, or get people to do what they deep down don’t want to do. So what’s wrong with that? It’s created the controversial profession that we all… Read More »
How Chiropractic Marketing Is Being Revolutionized By ChiroTrust
Thanks To ChiroTrust, Chiropractors are Finally Becoming Respected, Trusted, in Demand and Paid What They are Worth My journey in Chiropractic has been a long and adventurous one, and that’s putting it mildly. In the last 20 years, I have struggled, starved, slept in my practice, been so frustrated I cried, been incredibly successful… and…… Read More »
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