Chiropractors and YELP If you don’t know, YELP® is an online business rating and review website whereby customers can rate and comment on products and services. The problem is, how do you know if the negative or positive ratings and comments are real or fake? Many small businesses have suffered enormously by justified negative ratings… Read More »
Ben Altadonna: The Power Of Selling Happiness
Ben Altadonna, Chiropractic and Selling Happiness. Coming from 1st generation hard working parents, one Italian and one Croatian, “Happiness” wasn’t the focus. The focus was food, shelter, clothing, healthcare, education, and an annual vacation. In those days, that life and lifestyle was the norm. I have no regrets and am very thankful. To some extent,… Read More »
Ben Altadonna: Top 20 Reasons Chiropractors Fail
Ben Altadonna: What Struggling Chiropractors have a lot in common. Here’s the list. Study and Do The Opposite: 1. They think that they can’t afford a C.A.. 2. They think that they have to work Fridays and Saturdays. 3. They focus far too much on the past and/or the future and far too little on… Read More »
Chiropractic Marketing Strategies and Anti-Marketing
Today, I want to talk about one of my favorite Chiropractic Marketing Strategies. It’s called “Anti-Marketing”. So, you ask…What is anti-marketing? Anti-marketing is marketing that does not appear to be marketing. It is marketing that is extremely professional and uses content and information to position you as an expert and the Chiropractor to go to… Read More »
Ben Altadonna Chiropractic Lifestyle Advice For 2014
Today’s quote (Ben Altadonna Chiropractic Lifestyle Advice) is extracted from my favorite Dan Kennedy book entitled My Unfinished Business. To my surprise, I am mentioned in this book (as in many other Kennedy books, newsletters, and audios). To get your very own copy, click the link above. LIFESTYLE ADVICE (quote by Dan Kennedy): “My private… Read More »