Chiropractors and YELP
If you don’t know, YELP® is an online business rating and review website whereby customers can rate and comment on products and services.
The problem is, how do you know if the negative or positive ratings and comments are real or fake?
Many small businesses have suffered enormously by justified negative ratings and comments, as they should. But, when a competitor, disgruntled employee, or patient makes it all up, there’s nothing much you can do. These negative posts are often on the top of the list and can repel business.
Click here to learn more about Yelp.
What can you learn from this?
First, that your practice success is at the mercy of others and that can make or break you.
If I were you, I’d do as many strategies as possible that you can control and stay away from everything else.
Provide a great service and communicate to your patient list, both on and offline, as often as possible.
It’s simple. When you provide real value in the office and via snail mail and email, you are seen as a welcome guest and not an annoying pest…
and that’s how you build a practice.
*If you are a chiropractor and need help with chiropractic marketing strategies, getting new patients and communicating with your existing ones you should pick up a copy of “Are Chiropractors Being Brainwashed?” For YOUR free copy, see below.
Even if chiropractic marketing strategies is not your thing, this latest book exposes why most practice building tactics don’t work and what you, your staff, and/or your associate doctor can do about it QUICKLY, PREDICTABLY, AND WITH LITTLE TO NO EXPENSE.