Between “How?” and “Why?”…I’d take “Why?” any day. “How” is a process and although processes are necessary for leverage, implementation, and consistency, “Why” is much bigger, much deeper. “Why” taps into laws, principles, and human psychology. Here’s the “Why” behind the ChiroTrust system… Social Proof – Building demand through the association with others. ChiroTrust enhances… Read More »
Top 3 Ways To Prevent Chiropractic Patient Drop-Outs
Chiropractors Are Exactly Like Their Patients…Exactly! We all know what patients want and that’s to get out of pain and out of your office as quickly and inexpensively as possible. The majority of them don’t do what is ultimately best for them: preventing problems and going beyond pain into MAXIMUM performance and function. The reality… Read More »
Are Your Chiropractic Patients Dropping Out?
Are You Set Up To Keep Patients Or Lose Them? This is so instructive that I just have to share it with all of you… Many D.C.s think they have a new patient problem but they don’t. Their problem is that patients drop out, don’t refer, and don’t come back. They keep trying to scale… Read More »
Chiropractic New Patients and “Attention to Detail”
Ben Altadonna: New Patients and Attention To Detail Walt Disney’s employees were constantly told to “Clean Clean Windows.” Basically, don’t wait ‘til something needed to be done. Rather, handle it before anyone notices. It reminds me of a sign I recently saw in a restaurant’s restroom. It was so bad, I had to take a… Read More »
Ben Altadonna: 5 Questions That I Often Ask Myself (4&5)
Ben Altadonna Chiropractic Marketing Series “5 QUESTIONS THAT I OFTEN ASK MYSELF” This past week, I have gone over 3/5 questions that I often ask myself. Here are the other 2 questions: These are questions I often ask others who are either focused on what they believe to be a challenge or an opportunity. Question… Read More »
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