Chiropractic Marketing Ideas

It’s hard to succeed in business and to be shy at the same time—especially when you are the product and deal with people face-to-face. So, talk to strangers, make new friends, and stay a little longer… at the gym at the dog park at the coffee shop after church wherever you are Become familiar. It’s… Read More »

Never forget this because it’s so easy to do: You are in business to give your patients what they want. PERIOD. NOT what you think will make you the most or the fastest money. NOT what you are interested in or passionate about. NOT EVEN what you are the most competent in. TOMORROW, I will… Read More »

As I’ve observed ChiroTrust practices grow to become highly profitable with the least amount of work and effort, I’ve realized just how valuable a typical patient is. When say “typical” I don’t mean spinal decompression, functional medicine, cold laser, MUA, weight loss, massage, work comp, or PI, but rather a neck pain and/or back pain… Read More »

For me, life and business are based on principles and values. This means that how I achieve is just as important as what I achieve. In Chiropractic, I come across too many consultants, gurus, and vendors who see patients as nothing more than a money extraction opportunity and it makes me cringe. Sadly, too many… Read More »

I don’t know about you but other than health scares or the loss of a loved one, there is nothing worse than being under financial stress. It’s a hopeless feeling that can easily lead to anxiety and depression. I know firsthand… Back in the 90s, after running a successful practice in Foster City, California, I… Read More »