Is Chiropractic advertising bad? First, what IS advertising? Unlike “marketing”, advertising strives to make a sale right on the spot—typically turning a stranger into a paying customer. Here are some examples… “GOING OUT OF BUSINESS SALE” “BUY 2 GET 1 FREE” “WE PAY THE SALES TAX!” “BUY BY X AND WE WILL THROW IN Y… Read More »
“Why Listen to Me?”
In the age of the Internet—when anyone can create whatever perception they want—people, consumers, and you just want the truth. You want to believe that what is put out there is accurate and can be relied upon. And you want to be treated fairly. So why listen to me? How do you know that I’m… Read More »
Easy. Efficient. Enjoyable.
Want a practice that works? Then eliminate friction whenever and wherever possible. What causes friction? challenging your customers (patients) inconvenience discomfort “closing” patients anything that requires work Sounds pitiful, I know. But it is what it is. The simpler you make your practice, the better. As you go through your day today, be aware of… Read More »
Play the Game!
Have you ever noticed how calm most successful men and women are? After years of observing successful people, I am convinced that I know how and why they are so calm, and it’s NOT because they are “successful”. It’s because they play life like a game. They expect to win. They expect to lose. They… Read More »
Lazy? The 3 Questions to Ask Yourself…
During this time of year, as things slow down and you spend more time indoors, it’s not unusual to feel a bit lazy. So how do you enjoy the vibe of the season and still get things done? Ask yourself these 3 questions: 1. What should I be doing? 2. Why should I be doing… Read More »
