Time for a little math… Figure out how much you spend each month (on average) for “marketing”. Cost of ChiroTrust Cost of mailings Cost of boosting Etc. Take that number and divide the # of new patients and reactivated patients that you get each month (on average). My guess is that your “customer acquisition cost”… Read More »
These Days…
One thing I’ve noticed is that in the last few years (and especially now) is that you shouldn’t force business growth. Meaning… Throwing more and more money and time at your business may not bear fruit. Why? Well, you can’t force creativity, wisdom, self-awareness, or epiphanies. They come to you when they come to you.… Read More »
Be Welcoming
Let’s face it, we all want to be in control and that’s a good thing. Control is a byproduct and benefit of responsibility. Problems happen when we try to control others. Even persuasion and influence can be perceived as controlling—especially to those who are sensitive to being controlled. Patients have their radar up for this… Read More »
Patient InterACTIONs
Questioning Inquiring Understanding Smiling Listening Laughing Agreeing Acknowledging Accepting Allowing Supporting Showing concern These are actions, activities, and accomplishments that not only build rapport but also build practices. Practice them.
Making Money
Making money is a useful skill. It can provide options, independence, and assistance. Money is the solution to many problems. Making money is a skill that is rarely learned in school. Most parents worry more about how they will pay for their child’s college tuition than they do empowering their kids now to become self-reliant… Read More »
