You should be feeling it by now—the kids are off school, Thanksgiving is approaching, and the “all bets are off” on getting people to focus on what we sell. It’s as if the marketplace is hibernating and it will take 2020 to wake them up and get them active again. This is certainly the case… Read More »
What Are You Sell’n?
Do you know what the hardest thing to sell is? I mean the hardest! In every industry, not just Chiropractic or healthcare. You name it… Security systems Fire alarms Automobiles Relationships Finances Warranties It doesn’t matter who we are talking to or what we are talking about. The hardest thing to sell is… P R… Read More »
Salad Versus Garbage
Question… What’s the difference between salad and garbage? Timing What’s the difference between a patient making an appointment or not making an appointment? Timing How do you “time” when someone is most likely ready to call and make an appointment? You can’t. It’s impossible. Since you don’t know when the right time is, you must… Read More »
Why Chiropractors Do What They Do…
Why do Chiropractors do what they do? Here’s why… They enjoy it. They are good at it. They are bored so they are always searching for new things to do and sell. They want to make more money. Fear and desperation. Each is a bad reason and the exact reason why most Chiropractors struggle. Here… Read More »
Opportunity Without Obligation
I’m in Carmel By The Sea this morning for a meeting at 9. Then another one at 3 pm in Palo Alto. With real players. One in real estate. One in cardiology. And as I prepare to present pricey proposals to both that might commit me to extra work days, I realize how bad I’d… Read More »
