Want a “cash practice”? That’s fine. Just get used to a lot of expensive and time-consuming marketing because you won’t get a lot of referrals and you will lose a lot of patients to offices that do accept insurance. You’ll always be in the patient-replacement game. Do you accept insurance and charge insurance patients significantly… Read More »
The Raw Power of Consistency
Want to know my simple secret to success? Consistency. Consistency makes “simple” work. For example, at first glance, everything ChiroTrust may seem too simple… a pledge a dometag a business card a clinic jacket and lapel pin a phone answered live a proper practice name daily emails a couple mailings a month new in-office daily… Read More »
Accept Your Weaknesses
Public speaking Videos Networking …not where I shine. So what did I do? I created a business only around my strengths: Aggregating content Elegant and evergreen marketing strategies Problem solving and helping business owners think accurately What are your strengths? Focus only on those things. Eliminate, delegate, and outsource the rest.
Greed Ultimately Leads to Panic
Although they often go out of their way to prove to me that they aren’t the root cause, there is not ONE struggling D.C. who has stumped me as to why he or she is struggling. Typically, a doc has some good years and gets comfortable. He (or she) bills insurance to or near the… Read More »
Chiropractic Insurance
When Chiropractors think of “insurance”, they usually think of health insurance reimbursement first and maybe malpractice insurance as a distant second. Neither one comes close to the type of insurance that brings in the most new patients and maximum revenue. I’m referring to ChiroTrust. ChiroTrust is insurance against practice decline. How? ChiroTrust builds and maintains… Read More »
