Now, more than ever, business owners better know who their customer is and is not. Times have changed. Markets have splintered off into sub-markets and consumers have more options than ever before. If they don’t get exactly and only what they want from you, they will get it elsewhere. Words matter most. So, watch what… Read More »
Be Better
Promoting practices is what ChiroTrust does better than anyone else. But to expect every ChiroTrust member to get the same results is like expecting all the kids of the same household to become equally successful. Even each patient in your office responds to your care differently. All you can do All we can do All… Read More »
Cutting Costs
Nothing is worse than having to work the majority of the month just to pay practice expenses and taxes. So, cutting costs to increase profit isn’t a bad strategy. What can you do differently to increase your profit without necessarily seeing more patient visits? less square footage renting out space maximizing deductions reducing staff eliminating… Read More »
Facebook is not going anywhere anytime soon. It’s the social media platform of the Chiropractic market. That is why posting is so important. I recommend posting 3 articles per day, 7 days a week using the “APS” (Article Posting Schedule) provided for every member of ChiroTrust. Each post links back to the “O.I.C.” (Online Information… Read More »
Too Much
My father used to say: “You can only eat one steak at a time.” Okay It was his way of saying that enough is enough, that excess isn’t necessarily necessary. Same goes for treating patients. YOU can only treatone patient at a time. Sure, you can line up roller tables in an open layout or… Read More »
