To feel better about our businesses and our lot in life, we play games. We tell ourselves that we should already know enough to succeed, that most things don’t work out so why try, and that change is brutally uncomfortable. If you do, you’d be right. You know a lot. Most things don’t work out.… Read More »
If Everyone is Your Market, Then No One is Your Market
“Everyone needs Chiropractic.” “Every Chiropractor needs ChiroTrust.” …Both points of view serve no purpose, have no value, and actually repel patients, clients, and customers. It’s all because not everyone is your market or my market. Marketing messages, positioning, and offerings must have one particular person in mind. This person should already want what you have… Read More »
Don’t Feel Like It?
Most adults (and most Chiropractors) do what they feel like doing when they feel like doing it. The key to success is doing what needs to be done, regardless if you feel like doing it or not. And regardless if it’s easy or “hard”. Feelings should have nothing to do with most decisions, especially in… Read More »
Only Productivity Equates to Profits
I don’t see myself as smart. But I do see myself as productive. My superpower is productivity. I waste zero time: Bed early so I can rotate those 2 hours to the morning and be up earlier than most. I waste no time doing stupid stuff. “Fun” isn’t a goal for me. Yes, I fly… Read More »
Relationships at Scale
Business requires relationships. But not in a “buy my stuff” way. Rather, in a way that creates a real relationship. If you had a friend who just wanted to sell you something all the time, you would probably end the relationship. But if you had a friend who cared for you unconditionally, who was always… Read More »
