Ben Altadonna, Chiropractic and Selling Happiness. Coming from 1st generation hard working parents, one Italian and one Croatian, “Happiness” wasn’t the focus. The focus was food, shelter, clothing, healthcare, education, and an annual vacation. In those days, that life and lifestyle was the norm. I have no regrets and am very thankful. To some extent,… Read More »
Are YOU a Happy Chiropractor?
Ben Altadonna on Chiropractic, Life, and Happiness. Happiness is like beauty; it’s in the eyes of the beholder. You have to have it within and you have to always be on the lookout for it. Like everything, in order for happiness to grow, you must focus on it. I think some people are born happy… Read More »
Should Chiropractors SELL Maintenance Care?
Ben Altadonna on Chiropractic Maintenance Care I KNOW that many chiropractors are selling maintenance and/or wellness care and struggling miserably at it. So, that’s the reason for today’s blog post. Why do I call it “selling”? Because that’s not what patients originally came in for. Even after benefiting from care, it’s not something they naturally… Read More »
What Chiropractic Marketing Consultants Don’t Want You To Know
…Is Your Chiropractic Marketing Consultant Secretly Doing This To You? Is What Is Sold To Chiropractors Proper, Good, or Reasonable? pan·der: to do or provide what someone wants or demands even though it is not proper, good, or reasonable? Occasionally a member will ask me about a specific product and/or strategy that he or she… Read More »
Chiropractic Marketing, Ben Altadonna and David Ogilvy
Ben Altadonna on David Ogilvy, Advertising and Chiropractic Marketing Just in case any of you are wondering why I think the way I do as it relates to marketing Chiropractic, today I’d like to introduce you to David Ogilvy, the FATHER of advertising. David died in 1999 and is known by every successful marketer and/or… Read More »
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