Too many small businesses fly blind. Chiropractic practices are no different. No vision. Easily distracted. Paralyzed with fear. They think that more customers (and money) is the solution to all their problems, both personal and professional. Ask them questions like… Do you ever plan on retiring? If yes, why? Are your reasons reasonable or merely… Read More »

Pain Pleasure Prevention Passion Perception Positioning When Chiropractors don’t understand how their practices fit in with the 6 P’s, they can get themselves into trouble. Let’s start with… PAIN Pain is the #1 motivator. NOTHING COMES CLOSE. PLEASURE A distant second is pleasure. People will freely spend money on food, alcohol, TVs… whatever takes their… Read More »

Doc, Suppose I ignored you. Suppose I stopped communicating to you? How do you think it would make you feel? What do you think it would do to MY business? Now ask yourself… “Am I ignoring my patients?… my past and present patients?” Now what if I ignored you BEFORE you joined ChiroTrust? Do you… Read More »

As a family guy, a businessperson, and someone who thinks a lot… with a lot of responsibility (by choice), here’s what I know: Daily habits matter – It’s not about how effective you are, you will reap what you sow later. Just pay attention and give attention to what matters. Spend a little more time… Read More »

This deserves repeating… The more people with whom you communicate each and every day, the better. It increases the amount of people who are thinking of you each and every day. This sounds extremely obvious but most industries, including Chiropractic, seem to do everything but exercise common sense…including nurturing and maintaining relationships with their customers… Read More »