When Chiropractors don’t understand how their practices fit in with the 6 P’s, they can get themselves into trouble.
Let’s start with…
Pain is the #1 motivator. NOTHING COMES CLOSE.
A distant second is pleasure.
People will freely spend money on food, alcohol, TVs… whatever takes their minds off pain.
A distant last.
Prevention is the hardest sell on the planet, so don’t try it.
In the marketplace, nobody cares what you are passionate about. Running a business isn’t about you. It’s always about them.
It’s very easy for Chiropractors to be misunderstood. The marketplace is skeptical. You really need to be aware of how they perceive the what, why, and how of everything that you say and do. To help you figure it out, pretend that you are them. Put yourself in their minds, shoes, and wallet.
Proper positioning makes all the other P’s work for you.
So think before you buy, before you speak, and before you act….
Because chances are, you have some tweaking to do.