Have you ever considered the cost of inaction against the cost of execution? For example, let’s suppose a patient who is well managed and communicated with (the way that I teach you to do) will come in an average of 6 times a year for the next five years. Maybe the bulk of those visits… Read More »

sabbatical (noun) : a period of time during which someone does not work at his or her regular job and is able to rest, travel, do research, etc. Are you working through the end of the year? I am. But it’s a choice, not a necessity. You may think that at this point in the… Read More »

I’m big on “both”. When Taylor asks, “Should we split a cheesecake or the flourless chocolate cake?” I say “Both!” When a client at the Clarity House asks… “On or Offline?” I say “Both!” When it comes to multiple ways to accomplish the same goal or multiple ways to market the same product or service…… Read More »

What’s your product? It’s very human, natural, and common to have an answer like… “Your Industry Name Here” “Your Name Here” “How You Do What You Do Here” “Product Features Here” “Primary Benefit Here” If you answered any or all above, you wouldn’t be wrong but… How you make customers feel about themselves is your… Read More »

Divorced? Lost money in the stock market? Been ripped off by a Chiropractic “consultant” or marketing “agency”? Chances are you’ve done wrong or feel you’ve been wronged. Well, welcome to the real world. But here’s where the real danger lies: Creating stories around all those negative experiences as an attempt to make sense out of… Read More »