The Cost of Inaction

Have you ever considered the cost of inaction against the cost of execution?

For example, let’s suppose a patient who is well managed and communicated with (the way that I teach you to do) will come in an average of 6 times a year for the next five years.

Maybe the bulk of those visits are in one year with fewer in the others but over the next five years, you see them a total of 30 times.

And let’s say during those 5 years you consistently mailed to them twice a month… This will “cost” you approximately $25 bucks a year per patient per year. Multiplied times 5 years and your “cost” to maintain that patient relationship is roughly 125 dollars (or just a few of those 30 visits).

And if they refer only 2 patients during these 5 years, you turn 1 patient into 3.

So, if you see 20 new patients this month but don’t mail them as I’ve instructed you to do you, your cost of inaction could easily be an additional 40 new patients within the next 5 years referred to you from just the new patients that you will see THIS MONTH.

The math gets crazily in your favor and better and better over time.

Hundreds of thousands of dollars in your career
could be lost to “save” money now.

…And those 40 additional patients will refer as well.

Inaction is your biggest expense.

…NOT the “cost” of mailing out your monthly “Online Information Center” postcards and your “Pain Relief Updates” (both are uploaded each and every month into The Vault).

Inaction isn’t painful.
Inaction isn’t tangible.
Inaction cost you zero time or energy.

…But it is the only thing keeping you from living your best life.