What’s your product?
It’s very human, natural, and common to have an answer like…
- “Your Industry Name Here”
- “Your Name Here”
- “How You Do What You Do Here”
- “Product Features Here”
- “Primary Benefit Here”
If you answered any or all above, you wouldn’t be wrong but…
How you make customers feel
about themselves is your true product.
It’s what keeps them coming back and referring others.
In other words, your business must have a soul… Something more than what the naked eye can see or what anyone else can sell.