The easiest way to stay on track is to know where you want to go. How to get there is rarely the issue. When you have a destination, a clear goal, that alone should keep you from wandering elsewhere and it’s the wandering that creates the wondering and the worry. You’ve certainly heard about how… Read More »

“Marketing” is a verb. Actions that are market driven. vs. “Producting” or “Chiropracting” (Those are not real words but you get the point.) In business (including Chiropractic), the focus must be on the market. Them, not us. The patient, not the doctor. Their experience, not yours. Consider playing patient. Look around at everything that they… Read More »

How I built ChiroTrust to have the biggest impact on the consumer consumption of Chiropractic this industry has ever seen is exactly how ChiroTrust builds practices… Proper positioning Quality care Results Reputation Relevance Relationship Add the solid online, online, all the time content created by Dr. Dan Murphy and Dr. Steve Yeoman’s team and you… Read More »

Nobody said you have to be rich. “Rich” comes with a price. Everything comes with a price. What price are you willing and able to pay? Be honest with yourself and then pay that price. Anything less (or even more) than that will not work for you. Your health, your relationships, and your self-respect will… Read More »

To stand out… To be exceptional… Be nicer than you need to be… To everyone. Blow their mind with how nice (and kind) you are. Go over the top because that’s what it takes to stand out. Be that to your patients today. Blow their mind. Really listen, really care, compliment if appropriate, and go… Read More »