To stand out…
To be exceptional…
Be nicer than you need to be…
Blow their mind with how nice (and kind) you are.
Go over the top because that’s what it takes to stand out.
Be that to your patients today.
Blow their mind.
Really listen, really care, compliment if appropriate, and go the extra mile.
It’s a practice builder but more important than that, it’s the right thing to do.