How many thoughts do you and I have in a day? Hundreds? Thousands? Millions? But how often do we spend time to think? To really think to create solutions, to make the best decisions, to execute on our principles and values? Then, there is who we really are… The observer of our thoughts. The master… Read More »

How do you maximize ChiroTrust results? Make your product priceless. Meaning, patients can’t get what you give… at any price. If patients think that they can get a “you”, what you do, and how you do it somewhere else, then they might not leave you but they sure as heck won’t be a raving fan.… Read More »

The word “Suppose”. It has more than one definition. This one is my favorite… “used to introduce a hypothesis and trace or ask about what follows from it.” Start more questions with “suppose”. …and when the answers create some excitement or fear, then you know you are on the right track. Starting with “suppose” is… Read More »

ChiroTrust is a utility company. What we do and provide for each member doesn’t vary from member to member like Chiropractic can from office to office. Just like the most products and services available in the marketplace, what Chiropractic is, how it is provided, the provider, and patient experience differs from office to office. Practice… Read More »

Nothing has helped me manage my life more than realizing what matters to me the most: health peace of mind serving others How I figured out what to do has been more about determining what not to do than anything else. It’s no different than a master sculptor knowing what to take away in order… Read More »