We all like to get excited about things. It makes us feel alive. We like stuff to look forward to: To receive To learn To do In Chiropractic, I have found that the more you can stabilize, simplify, automate, delegate, or outsource, the better. Even if you feel as if there is nothing left for… Read More »

Chiropractic is a niche. Niches are little worlds. Every niche is unique. Chiropractic is unique.  Chiropractic isn’t one of those niches that evolves over time. So think twice before you want to add or take away from what you offer the marketplace. Because, in the long run, creating niches within niches is rarely wise or… Read More »

Have you ever asked each and every patient what they prefer? Do it… Often. Ask in different ways. Become good at it. Because knowing this the shortest distance between you and all the people they could be referring to you. Don’t control them. Know them.

The marketplace is what it is. It wants what it wants when it wants it. All you and I can do is get and maintain attention and make sure we have what it wants. That’s it. It’s a process that never ends. Reverse engineer everything else accordingly. It is up to us to make sure… Read More »

Occasionally, an intermediate member of ChiroTrust will be fully implemented (or very close to it) and ask what to do next. Typically, this tells me that they are either expecting a greater response or they can’t sit still. 🙂 Either way, the next move is to focus on each and every patient. Realize that each… Read More »