Chiropractic is a niche.
Niches are little worlds.
Every niche is unique.
Chiropractic is unique. Chiropractic isn’t one of those niches that evolves over time.
So think twice before you want to add or take away from what you offer the marketplace.
Because, in the long run, creating niches within niches is rarely wise or lasts for long.
Selling more than one thing is rarely easier or more profitable than being #1 in one thing.
So consider being #1 in short-term pain relief care.
That should be your market because that is where the market is… and the market decides what it wants.
Adding to what you do is never better than being good at what you do.
If you are good…
If your message matches the market…
And if you execute ChiroTrust properly and consistently over time…
You will never be tempted to add more equipment or services.
While most struggling DCs search for what else to sell, you will confidently stay the course narrowing and fine tuning how you give the market what it already wants from you.