Chiros complain about the patients who expect instant results.• Instant pain relief• Instant mobility• Instant function Impossible, right? Chiropractors are no different. Many think there MUST be a way to fix their practice overnight. Why? Because patients and DCs have at least one thing in common… They’re human. Humans expect that there is a way… Read More »

From the Internet to inventory… Most businesses have a lot of moving parts and complexity. Not Chiropractic. Chiropractic is one of those services that doesn’t require a lot of employees, fancy equipment, or logistics. Customers come to you. For the most part, you are the product. Multiplication through subtraction should be your mantra.Elegance and efficiency.… Read More »

Even though Chiropractic is a great business if you value family, 3-day weekends, 50% profit margins, few employees, and lifelong referring customers… Work is work. The grass isn’t any greener anywhere else. Work is work. Nothing is easy. So think twice before you cheat on your practice by pursuing what you believe is more passive,… Read More »

Listen, everybody (including you) is selling something, whether it be a product, a service, or a point of view. Personally, I’m a big fan of anti-selling. Anti-selling doesn’t push. It pulls. Anti-selling doesn’t require scripts, overcoming objections, or “closing”. Anti-selling is magnetic. Tesla anti-sells. Apple anti-sells. My company and its member doctors anti-sell. When you… Read More »

The easiest way to please patients is to ask questions. Questions build rapport and convince patients that you care and are listening. Questions reveals patient preferences. Questions are the closest way to read someone’s mind. So ask more questions. They will be glad you did. 🙂