Listen, everybody (including you) is selling something, whether it be a product, a service, or a point of view.
Personally, I’m a big fan of anti-selling.
Anti-selling doesn’t push. It pulls.
Anti-selling doesn’t require scripts, overcoming objections, or “closing”.
Anti-selling is magnetic.
My company and its member doctors anti-sell.
When you have the right product with the right message to the right market…
When you can deliver the goods…
When you create a desirable experience…
When you don’t have to be right…
When you have no needs or wants…
You can anti-sell.
Selling comes from insecurity and fear of loss.
Anti-selling is the opposite.
It’s a way of being, seeing, and serving.
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