Industries get boxed in and Chiropractic is no different. Reminds me of that U2 song… “You’re stuck in the moment, and you can’t get out of it.” Well, Chiropractic has been and still is stuck. Still stuck on being right. Barking up empty trees. Perpetuated by tuition-motivated schools, egocentric personalities, and terrible business advice. Even… Read More »

Great question. Here’s why… ChiroTrust gives Doctors the ability to take every Friday-Sunday off. ChiroTrust helps decrease expenses by increasing retention and referrals… this is where the real profit comes from. ChiroTrust helps diversify your new patient sources. That way, you can continue to prosper if and when what you are doing now becomes less… Read More »

Here’s my take on “Spinal Care Classes”. First, to think accurately about them, let’s remove the name and call it what it is… An attempt to educate patients on Chiropractic, Health, and Wellness so that they will… Comply to treatment recommendations Refer friends and family Live a healthier life So, it really isn’t about educating.… Read More »

Corrective care. What is it?  In general terms, and I think most D.C.s would agree, it’s care that corrects spinal biomechanics and/or reduces or “eliminates” subluxations. If you have a different way of looking at corrective care, that’s fine. Regardless, most, if not all, D.C.s who claim they only do corrective care or offer relief… Read More »

Listen, I enjoy work and am proud of ChiroTrust and what it is doing for this profession, for the general public, and for its members. …and I’m sure you feel the same way about what you do. But life is short and as much as I love my work, I have many other interests and… Read More »