Here’s my take on “Spinal Care Classes”.
First, to think accurately about them, let’s remove the name and call it what it is…
An attempt to educate patients on Chiropractic, Health, and Wellness so that they will…
- Comply to treatment recommendations
- Refer friends and family
- Live a healthier life
So, it really isn’t about educating.
It’s about promoting.
You know it.
They know it.
Compared with doing other things right (like matching everything that you say and do to what the market already wants), they don’t work as well as you may think.
Additionally, if you need a “Spinal Care Class” to increase patient compliance, stimulate referrals, and to change people’s lives, then you have bigger problems and opportunities.
No matter what’s going on with your spinal care class, what you should be concerned about is what you can’t see or quantify but does exist…
…and that is the doctor positioning and patient perceptions “Spinal Care Classes” create.
Like it or not.
Agree or not, these classes position you as a practice promotion doctor and that is counter to what you need to do in order to create self-sustaining new patient momentum.
An elegant practice is one that has uses virtually invisible marketing.
This allows you and your staff can focus on high-quality Chiropractic care void of over-treating, over-charging, and any unnecessary therapies or modalities.
The sweet spot is giving people only what they need to get only what they want, not everything that insurance will pay for.
That’s how you maximize profit, eliminate brain damage, and take every Friday – Sunday off.
…and you’ll sleep better at night.