What is it? In general terms, and I think most D.C.s would agree, it’s care that corrects spinal biomechanics and/or reduces or “eliminates” subluxations.
If you have a different way of looking at corrective care, that’s fine.
Regardless, most, if not all, D.C.s who claim they only do corrective care or offer relief and corrective care, would do better without it.
By “better”, I mean that they would have higher patient lifetime value and way more referrals WITHOUT offering corrective care.
This means that more would start care, fewer would drop out, and more would come back and refer others.
Sure, you can sell anything that you want and to some extent, it’s merely a “numbers game.”
But after working with and for D.C.s for close to 20 years, I’m confident that more people would utilize Chiropractic care if they could find a D.C. who would give them what they wanted and how they wanted it.
Doesn’t that make sense?
So at the end of the day, you have to ask yourself,
Do you want to be right or do you want to help more people?
You can’t be both.
At the expense of the entire profession, too many D.C.s would rather be and feel right. It’s the ego at work.
…and that’s why so many are still struggling.
You don’t have to agree with me, but you do have to agree with the market.
Your level of success and the profession depends on it.
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