Industries get boxed in and Chiropractic is no different.
Reminds me of that U2 song… “You’re stuck in the moment, and you can’t get out of it.”
Well, Chiropractic has been and still is stuck.
Still stuck on being right.
Barking up empty trees.
Perpetuated by tuition-motivated schools, egocentric personalities, and terrible business advice.
Even what’s working in Chiropractic really isn’t working, especially as it relates to marketing and patient management.
What if Chiropractors put patients first?
Rather than attempting to create new ones, what if Chiropractors served the existing markets?
What would happen if Chiropractors abandoned multi-day “report of findings”, prepaid “case fees”, and the use strategies primarily designed to be able to bill more?
What if D.C.s narrowed their focus and became really good at just one thing?
What ChiroTrust has found is that not only was it possible to kill all of Chiropractic’s “Sacred Cows”, it was necessary for attracting patients to Chiropractic offices…. and more importantly, keeping them.
And interestingly enough, many IN Chiropractic have a problem with it, especially the struggling ones.
They feel as though their identity is threatened.
That what is important to them is being taken away.
…now they know how patients have felt all these years.
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