I’m not sure about you, but for me, life has never been easy. The first 20 years of my life were pretty much spent on the sidelines observing others make things happen and/or put on a good show. Other than starting Chiropractic school at 26, most of my 20s was a blur. It was like… Read More »

I’m sure you’ve heard that before, from both D.C.s and consumers. Don’t believe it. Don’t worry. The market takes care of everything. Those who deserve to succeed do. Sure, there are some Chiropractors doing well for the wrong reasons but they don’t last long. They never do. One day, their board will call them out.… Read More »

You don’t have to believe me but… After working with thousands of Chiropractors and patients, it is quite clear that they each think exactly the same way and are extremely predictable. Most patients “can’t handle the truth” and most Chiropractors “can’t handle the truth”. That is why most people don’t go to Chiropractors and why… Read More »

Included with a ChiroTrust membership are my decades of marketing and business-building experience… obtained and paid for with tens of thousands of hard-working hours and literally tens of millions of dollars. So, when I talk to Chiropractors who think they know what they want… ….who think they know how to get it… and… …who think… Read More »

When it comes to “landing” pages, “squeeze” pages, or “marketing funnels”, thank goodness most of you don’t know what I’m talking about. Typically it’s those websites that ask for at least your email address in exchange for a video, a “free” report, some sort of “tool”, or access to additional information via a webinar, teleclass,… Read More »