Is your overhead “high”? If it is, let me ask you these questions… 1. Do you review a detailed Profit and Loss statement every month? (Cash Basis) 2. Do you have more office space than you really need? 3. Are you inaccurately including your salary as “overhead”? 4. Is your overhead keeping you away from… Read More »

The ONLY way to build a practice is to A) have a practice that people want to experience and B) keep in touch with your market and all of your patients all the time. THAT’S IT. So here are some questions to ask yourself… 1. Is there anything about my practice that doesn’t already position… Read More »

No joke doc… If I had the ability to speak one-on-one with every D.C. in the world, and if all of them were members of ChiroTrust, in 3 years or less, twice as many people would be going to Chiropractors. Unfortunately, there just isn’t enough time for me to speak one-on-one with every Chiropractor; therefore,… Read More »

Doc, did you know that you can build your practice in just 15 minutes a day? Or that virtually any skill or endeavor can be achieved in just 15 minutes… – learning a language – playing a musical instrument – getting fit So other than showing up and working IN your office, are YOU spending… Read More »

As some of you know, my mom passed away. Her name is Theresa Altadonna. Born and raised in San Francisco, she was elegant and sophisticated. She was married to my father, Ben, for 59 years. She was an artist, a school teacher, the daughter of a successful business person, a perfect wife, and a mom… Read More »